Southern Field Industries

Southern Field Industries’ founder-designers (and husband-and-wife too) Manabu and Keiko Okada radiate a certain positivity. It’s a positivity that has served them well, for what’s now a thriving artisanal bag and accessories brand, has its origins in hard times. The pair turned things around through a combination of determination, inspiration and, well, plain old-fashioned talent, we’d say. Informed by the Okadas’ bucolic lifestyle (beautifully documented in their photo journal), but equally suited to life in the big city, SFI’s designs draw upon skills Manabu learned crafting high-end equestrian goods to present a range of cleanly designed, but hard-wearing and thoughtfully functional, products well suited to those of a practical, down-to-earth nature: a little like the Okadas themselves.