Rodebjer was founded in New York in 1999 by native Swede Carin Rodebjer. After she was spotted on the streets of Manhattan wearing her handmade designs, she started selling her fashion to friends and stores in New York and in Stockholm. Rodebjer's quest is to enhance personalities yet simplify everyday clothing decisions through relevant, timeless and versatile fashion that meet the many needs of the modern woman. Signature silhouettes include slouchy suits and sets, drapey caftans and easy-to-wear dresses and kimonos - clothes that easily move from day into night and from work to leisure. Carin Rodebjer has won several awards within the fashion industry in Sweden and Rodebjer has for several years been one of Sweden’s most appreciated fashion brands.