With a streamlined collection of understated staples, Samuji pretty much rules when it comes to effortless dressing. A creative studio and design house based in Helsinki, Finland, the brand was created in 2009. Samu-Jussi Koski, the designer behind the brand, studied fashion design in both Finland and Italy and spent ten years at Marimekko before creating his own label. Staying true to its roots, a Scandinavian minimalism influences each collection. Clean lines, subdued hues and subtle prints are the designer's signatures. Designed to last, every Samuji design is meticulously crafted using high-quality materials from select European and Japanese suppliers.