Mimi is the contemporary London accessories brand founded by Mimi Berry. The brand grew from a simple stall in Spitalfields Market and is now an established fashion presence on the international accessories scene. Mimi studied Fashion Design at Central St Martins and upon completing her degree went on to launch her accessories and handbag label. Designs follow a clean aesthetic, and new shapes are introduced seasonally. The signature range of styles is made each season in new colours and leathers, and always from the finest materials. The core of the collection is based on utilitarian shapes, adapted to work with modern needs and desires. As one of the first wave of designers to manufacture exclusively in the UK, Mimi has always been proud to promote the Made in England aspect of the company. Production is spread between factories in London and the Midlands. The making process is very hands-on, and as a result the label has developed close relationships with all its factories.